Aviva Life Insurance and region based financial services providers Paul Merchants Ltd (PML) have entered into a tie- up through which Aviva plans to increase the insurance penetration in the NRI markets. Aviva plans to sell its products like Life Long, Save Guard, Life Saver plus and pension plus to PML customers. Aviva is looking forward to using Paul Merchants’ network of over 100 branches and more than 10,000 sub-agents in India. PML will sell Aviva's products initially in Punjab, Haryana, UP and Delhi through about 50 outlets.
Yash Jagdhari, regional director (North), Bancassurance and Business Partnerships, Aviva has said that the company has entered into a referral arrangement with Paul Merchants and their products would be sold to their customers by our advisors pan India. Aviva will also be initiating this business plan in Punjab, Haryana, Delhi and Uttar Pradesh at present. And gradually the company will expand in the markets of South and East India.
The company reportedly has a strong presence in Punjab through their bancassurance tie-ups and direct sales force. Mr. Jagdhari has hinted long term and aggressive plan for Aviva India and tie-up with Paul Merchants, which would enable them to expand their reach to the NRI customers.
source:insuremagic.com
Tuesday, July 24, 2007
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