19/May/2008
India's leading private insurer, ICICI Prudential Life Insurance completed seven full years of operations during which period it sold over seven million policies and crossed the Rs 28,000 crore in assets held.
During the financial year 2007-2008, the ICICI Prudential Life Insurance continued its strong new business performance with retail new business weighted premium of Rs 6,684 crore, registering a growth of 68 per cent over the last year. The company sustained its leadership position with an overall market share of 11.8 per cent.
As compared to financial year 2006-007, the company had more than tripled its branch network to increase customer convenience in financial year 2007-08.
Today, the company has over 1,950 branches in over 1,665 cities across the country, including over one thousand branches in rural segments. The last financial year saw a increase in distribution network and strengthen its service infrastructure and continued to introduce innovative products in the health, retirement and wealth creation space. This strategy helped them to maintain their leadership position in the market and also enhance their customers experience in many distinct ways.
Source: Insuremagic
Monday, May 19, 2008
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