Future Generali to sell insurance policies in malls for a premium as low as Rs 49 per month. FUTURE Generali, the insurance joint venture between Kishore Biyani-led Future Group and Italian major Generali Insurance, yesterday launched Mallassurance, a unique initiative to sell insurance policies at the malls.
The policies, both life and non-life, will be available through kiosks and Future Money outlets in select malls for a premium as low as Rs 49, Rs 99 and Rs 199.The policies will include personal accident cover, house cover and also life insurance. They hope to create some history with these products and at Rs 49, Rs 99 and Rs 199; most Indian homes can purchase these policies and especially the young.
Their mission is to sell one lakh policies in the next 45 days. The products will be offered through 40 malls initially and will be ramped up to about 500 outlets in the next six months. The group is investing about Rs 185 crore in the life insurance venture and Rs 150 crore in non-life. Through the innovative marketing methods, the group can have a wider reach to the customers.
Source: Insuremagic
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