ICICI PRU RECRUITING FRESHERS FOR B-SCHOOL COURSES

Jamshedpur: ICICI Prudential, the biggest private sector life insurance company in the country, has hit upon a unique plan to recruit eligible freshers with adequate industry knowledge. In line with the plan, ICICI has been picking up freshers to send for a one-year insurance-related management course at the B-Schools at its own cost and then place them in the company.

Under the plan, eligible candidates for the course are screened and shortlisted by talent acquisition Companies hired by ICICI Pru before sending them to the B-Schools it has tied up with.

"The contracts with the B-Schools are renewable on a year on basis," said Sanjay Radhakrishnan, vice-president (HR), ICICI Pru, speaking to FE recently. But they are looking forward for 'long-term' relationships, he said.

Started from last year, the insurance major has already sent around 1,500 graduates/postgraduates to 15 different B-Schools in the country to receive insurance-related management courses. The company plans to deploy these potential managers predominantly in the sales function with a few in the training segment.

ICICI Pru will recruit graduates from other B-Schools as 'unit managers' and 'financial services consultants (FSCs)', but the ones undergoing ICICI-sponsored courses, at institutions like XLRI, are likely to be placed a little higher as 'agency managers' in segments like health insurance, direct marketing and rural life insurance.

According to Radhakrishna and Sachin Joglekar, senior vice-president at ICICI Pru, the company, apart from the B-school programme, is also fulfilling its manpower requirement by inducting experienced employees directly from the industry.

Source: Financial Express