The newly-appointed Insurance and Regulatory Development Authority chairman, Mr J. Harinarayan, emphasised on the combination of life and non-life insurance policies in order to tap the grossly under-covered rural market. “There’s a need for greater customisation and offering greater choice to people in the low-income segment. The industry needs to show greater sympathy towards the under-privileged,” he said, while launching Max New York Life’s new insurance policy, Max Vijay, targeting the rural and semi-urban population. The firm has tied up with the Confederation of NGOs of Rural India, wherein CNRI will help create awareness about the policy amongst the rural masses.
Source: Deccan Chronicle
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