Taking a cue from the mobile telecom sector, Max New York Life Insurance on Wednesday, launched Max Vijay, an innovative insurance scheme that has been made affordable, accessible and flexible for the common man.
Marking a paradigm shift in life insurance, the company has made the process of buying life insurance simple with its innovative distribution, marketing as well as service delivery. “Unlike other financial instruments, buying and selling Max Vijay is as simple as buying atta, dal and chawal. In fact, it is as simple as recharging a mobile sim card and can be done by paying a minimum of Rs 10 at the nearest kirana store,” said Anil Mehta, senior director and head, Vijay, Max New York Life Insurance.
Speaking to FE on the sidelines of the launch, Kenneth Sannoo, the company’s director & chief distribution officer said “Uttar Pradesh, the largest state of India, has people, who aspire to achieve more in life and Max Vijay thus offers them the opportunity to partake in the financial inclusion process. It offers life insurance cover to provide financial protection with an opportunity to create wealth by aggregating small savings.”
“Distribution is an integral and perhaps the most important element of this innovative savings plus protection solution. Thus taking Max Vijay to every nook and corner of the country is very important to us. Our strong network will introduce Max Vijay across the state in a few months, through which the customers will be able to avail multiple facilities such as initial purchase, subsequent premiums and partial withdrawals,” said Mehta.
To be available in three premium paying options: Rajat, Swarna, and Heera, the sum assured from the policy is guaranteed with choice to invest any amount, anytime, anywhere.
Marking a paradigm shift in life insurance, the company has made the process of buying life insurance simple with its innovative distribution, marketing as well as service delivery. “Unlike other financial instruments, buying and selling Max Vijay is as simple as buying atta, dal and chawal. In fact, it is as simple as recharging a mobile sim card and can be done by paying a minimum of Rs 10 at the nearest kirana store,” said Anil Mehta, senior director and head, Vijay, Max New York Life Insurance.
Speaking to FE on the sidelines of the launch, Kenneth Sannoo, the company’s director & chief distribution officer said “Uttar Pradesh, the largest state of India, has people, who aspire to achieve more in life and Max Vijay thus offers them the opportunity to partake in the financial inclusion process. It offers life insurance cover to provide financial protection with an opportunity to create wealth by aggregating small savings.”
“Distribution is an integral and perhaps the most important element of this innovative savings plus protection solution. Thus taking Max Vijay to every nook and corner of the country is very important to us. Our strong network will introduce Max Vijay across the state in a few months, through which the customers will be able to avail multiple facilities such as initial purchase, subsequent premiums and partial withdrawals,” said Mehta.
To be available in three premium paying options: Rajat, Swarna, and Heera, the sum assured from the policy is guaranteed with choice to invest any amount, anytime, anywhere.
Source: The Financial Express
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